The Pharma brand was born from my personal story. As a child with freckles, I refused to wear sunscreen, seeing it as "uncool" or "nerdy." But sunscreen is vital for protecting those freckles, and that realization led to the creation of Pharma. The brand believes in change driven by choice, not obligation. We want to make sunscreen something young people want to use—effortlessly stylish and part of a community where taking care of yourself is the new cool. The inspiration for the visual language comes from childhood stickers, with the use of multiple dots that subtly reference freckles, creating a playful, memorable identity.